#TonyRobbins I actually didn't know you, but I didn't like you.
The Strategy Series explains why #strategy is about asking the right questions and that questioning should be part of your everyday.
The importance is in using simple and clear language that makes it clear why you exist, what you do and what you want to do as an organisation. Whether you use the terms purpose, mission or vision does not matter.
Company values can be very destructive if used incorrectly.
What do you feel when you talk about your organisation and why it exists?
Why is there so much discussion about #leadership?
Mission and vision statements are hollow unless your whole organisation can back them with action. It's the little things every day that delivers on your vision.